OUR STORY

The origins of Neon Tiger are many summer afternoons spent sipping on delicious homemade sodas crafted by Else Berman, the mother of our co-founder Jessica, from tropical Asian fruits, botanical syrups and soda water. Simple and healthy, we wondered why ready-to-drink sodas never taste as great. It turns out that two types of sodas dominate the market; Traditional high sugar sodas made from artificial ingredients, and the nouveau “zero sugar” sodas which taste artificial and cloying because they use synthetic sweeteners and flavour essences (think of this as flavouring the drink with an essential oil). The opportunity to create a soda using only the ingredients you can find in your kitchen was roaring in our minds. After years of tinkering with recipes, painstakingly sampling different fruit sources, and stalking food scientists for free advice, Neon Tiger was born. Made from the juice of premium Asian fruits, water, fizz and a bit of cane sugar, we are proud to offer a delicious soda for your family that is sophisticated and healthy. Enjoy a Neon Tiger on its own or as a mixer with your favourite spirit.

OUR SWEET SPOT IS REAL SUGAR, IN MODERATION

  • WE DON'T DO SUGAR HIGHS

    Traditional sodas are deliciously addictive, but they’re just too high in refined sugar and artificial ingredients.

  • WE ARE NO ZERO

    ‘Zero-everything’ sodas (zero sugar, calories, color) use synthetic sugar substitutes and flavor essences. They may be guilt-free, but by taking all the real stuff out they fall short on flavor and it's questionable if they are actually good for you.

  • WE INDULGE IN NATURE'S ROAR

    Neon Tiger uses the natural sugar from real fruit juice, plus a tad bit of added cane sugar, to deliver a full flavour and natural-taste experience without going overboard on sweetness and sugar.